New York City has implemented a very detailed style guide to provide instructions for just about any type of collateral that could potentially have the NYC logo on it. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, '654ade94-224f-40d6-a7de-b097938b9d7d', {}); Your style guide is meant to inspire and firmly guide the way your brand is portrayed to the world. Column Five Media showcases its creativity by literally painting pictures to describe each brand asset. The best way to learn about style guides is to copy what others are doing and make it your own. Ollo. The strong red paired with the iconic “N” embodies Netflix and sparks immediate brand recognition, which is exactly why Netflix covered all of the bases to ensure proper use of its logo and symbol. One example is Twitter who have made their style guide accessible to everybody. Below are some examples of the style guides I put together for my branding clients. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. A set of standards for a specific organization is often known as "house style". LEONID SYSTEMS Leonid (where I work) creates enterprise software for communications providers (phone companies, cable companies, SaaS providers). For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." Include examples if you can. Check it out and get in touch! Like the colors, fonts, and logo guidelines. The delivery … This template is made to showcase all those parts of your brand. Format: Most brand style guides are only accessible digitally. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. Canada Post Corporation Discover the writing principles for the ways that Canada post add value to their digital products with concise and meaningful language. Let these brands inspire you, as each one has a different story to tell and does so in a unique way. Cloudflare Ray ID: 60eb108fb9cce4d4 A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. 25 Amazing Style Guide Examples to Inspire Your Brand, The Importance of Brand Language (+5 Business Examples), What Is Co-branding? Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. 5 Examples of Epic Brand Style Guides Medium. Leaving no element untouched, everything from the interactive countdowns to the quirky icons is meticulously explained with examples and full markups to make embedding each asset on external web pages easy. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. Starbucks outlines exactly how, when, and where to use each typeface, and even provides additional reading for those curious of the greater importance. Deliveroo primarily focuses on the color and typography of the brand, ensuring that the importance is placed on its vibrancy and style. Uber shares its brand to the public through an intricate “system” capitalizing on its nine core brand elements. Hannah is a former Content Marketing Associate at G2. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Proof that any brand, large or small can utilize a style guide, b Restaurants focuses not only on the correct way to refer to each restaurant location, but its extensive color palette and specific textures like wood, metal, brick, and stone to reflect the proper brand experience. Would you expect anything less from the iconic space program? Cross link between PDF or webpages to each download as well as having this separate download area. Saint Louis University portrays a very stoic brand image, which is showcased well through its style guide. Older style guides originally intended for specific forms of print publication have become basic standards for many others to refer to, including documentarians: But it's also a reimagining of Microsoft style—a tool to help everyone write in a way that's natural, simple, and clear. The style guide features updated direction and new guidance for subjects that weren't around when the last edition was released. (And, more importantly, more consistent.) Like the colors, fonts, and logo guidelines. Netflix places a huge emphasis on its logo and symbol. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Source: Standards Manual. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. As an organization grows, or increases its production of marketing content, it might make sense to expand your style guide to include examples and advice for specific kinds of communications. Wolf Circus Jewelry. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. NASA. Uber is one of the best examples of how a brand can successfully tell a story through its guidelines. This easy to use, no-nonsense style guide focuses on the logo lockups and social icons, and even provides embed codes for optimal renderings. If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide … Please enable Cookies and reload the page. Skype. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications. It is an ideal example of how to create a UI style guide for websites/apps in which there is a need to visualize data clearly. Below are some examples of the style guides I put together for my branding clients. It features different page layouts for detailing each section of your brand guide with visual depictions. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. LinkedIn created a one-stop-shop for its users who are interested in learning more about the brand and its identity. A style manual, or style guide, is a set of standards for the design of documents, website pages, signage, and any other form of other brand identifier. Are you looking for additional guidance to build out your brand elements? This style guide puts greater importance on the meaning and importance of the brand elements rather than each individual instruction and physical placement. Performance & security by Cloudflare, Please complete the security check to access. Focusing on the many logos and symbols it bears, SLU ensures that no detail is missed. 4. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Medium. Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Check out how to make your own font and the best tips to go about creating a logo! hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'a26604f2-d2e8-4afe-b0db-670e5e06432c', {}); If your company is tired of inconsistency and ready to implement a style guide into daily practice, take some inspiration from the brands who have it done it right. Creative Brand Style Guide Example Creating an efficient design language across your company should be the main goal of your new brand guidelines. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. Style Guide Examples 1. Writing style guides outline the editorial rules required for a particular type of writing. The style guide, however, emphasizes the design aspect of your brand. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. Create art-worked examples • If you thought style guides were just for traditional businesses, then you are probably surprised to see that even New York City has one! As a web-focused company,... Jamie Oliver. MailChimp takes it a step further by including “Helper Classes” which is essentially a cheat sheet for anyone looking to quickly and easily implement the brand assets on their own web page. Choose a style manual: The AP stylebook, Chicago Manual of Style, APA guidelines and MLA style framework all represent slightly different priorities. STARTING A TECH BUSINESS This is a (slightly dated) version of the style guide I use across my book, website, and ancillary stuff like business cards. By providing templates for screenshots and live broadcasts, Instagram ensures exact formatting no matter which device it is used on. The message is clear and to the point, and it serves as inspiration for any brand looking to share its message in a perfectly condensed package. Things people have written about style guides. (she/her/hers). Your time is valuable. You may need to download version 2.0 now from the Chrome Web Store. In publishing and media companies, use of a style guide is the norm. … A brand is absolutely nothing without consistency. Dribbble uses this tactic in their brand guide, with Hiring, Teams and other teams in their company getting their own official color. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. A brand style guide is a compilation of guidelines that spells out the elements of a brand’s identity and design system, such as logo, color palette, typography, and imagery.. Yelp. Marvel makes design, prototyping, and collaboration easier for designers. An explanation of the principle’s behind Rizzo: Lonely Planet’s Style Guide Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Each branded asset is shared through a storyboard that really drives home the style of the company. 30 Brand Style Guide Examples to Inspire Yours Marvel Style Guide. Subscribe to keep your fingers on the tech pulse. • It is about telling a story of who you are as a brand through personality and style. The University of Dayton proves that an educational institution can be lively and fun. Source: Standards Manual. Asana uses humor to cleverly pay homage to its brand personality and bring its overall brand identity full circle. The best way to learn about style guides is to copy what others are doing and make it your own. This template is made to showcase all those parts of your brand. A Maintainable Style Guide. Editorial style guides generally include specific rules around the company voice (active versus passive and first person versus second/third), tone (casual or formal), and grammar conventions (regional dialects, spelling, punctuation, words to avoid, and abbreviations). In the UX Writing Hub’s training Food is different; a physical experience that’s hard to engage with on a screen. Your IP: 142.4.30.19 Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. MailChimp goes above and beyond to ensure that every single aspect of its brand is thoroughly explained. Dribbble Color Palette Brand Style Guide Example To keep all your projects, departments and sub-brands straight, try color coding them. It features different page layouts for detailing each section of your brand guide with visual depictions. The brand provides a simple .zip file that is easily downloaded for the entirety of its brand assets. Medium emphasizes both typography and color in its brand style guide. Below are a few examples I thought were notable. However, style guides can also be useful for any organization that prepares documents for clients and the public. These companies have effectively communicated their brand guidelines through the use of style guides to ensure that whoever creates branded content is able to do so accurately while upholding the integrity of the brand. Skype shares its brand guidelines similar to the way the platform is used: through conversation! The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. For example, the AP is a news-focused organization that aims to create guidelines to ensure content is readable by the widest audience possible. This type of problem can only be rectified with one solution: a brand style guide. The role of a brand style guide is to serve as a reference for designers, writers, and content creators alike for how to represent the brand in the design assets and content they create. Expressive, fresh, and intentional — these guidelines are just … Bacardí focuses mainly on logo, color, and typography in their simple style guide. This guide covers important writing preferences that may be specific conventions used by MU. Brand style guide examples and templates The two major pillars of your brand are its visual elements and editorial voice; combined, they create your brand personality. We strive to use language that is clear and simple. 5. This style guide example is created for a complex dashboard. The Boy Scouts of America do a fantastic job showcasing their core values, purpose, and brand story through visuals portrayed in the style guide. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used. Though the guide will include general rules about these aspects of writing, it will also contain specific instructions and rules. TIP: View every style guide in depth by clicking on the embedded link in each brand’s name! It helps build your app by ensuring that typography and UI elements are used in the same way all the time, hooked directly into the same CSS so that any updates will be automatically reflected in the guide. Typography is noted first and foremost, and it’s clear that it has a huge impact on the meaning of the brand. The brand manual and style guide has a very close relationship. Create clear sections and headings. The brand page shares best in class examples, as well as a “most-requested assets” section for quick downloads. 5 Powerful Brand Style Guide Examples Spotify. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Here are some well-executed brand style guides from successful companies: 1. The brand manual and style guide has a very close relationship. Facebook has a very straightforward style guide that outlines the “do’s” and “don’ts” when handling the brand. Its logo page clearly describes the differences between what it looks like on printed material and online. Whichever way you shake it, the more examples the better when it comes to color in your brand style guide. While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. Medium exudes sleekness and simplicity. A smart move on Twitter’s part, as their brand is applied just about everywhere over the internet, and while it’s not always applied in the right way, by providing the brand rules, they have a … The American Red Cross is an example of a brand that effectively showcases its brand assets through an easy to read one-sheeter. You’ll notice it has extensions for our various products, each of which have their own sub-persona under the Leonid umbrella. Their guide is focused on graphic design best... Macaroni Grill. By Ian Feather. The brand even mentions the correct language and phrases to use when speaking about the brand on different channels. TIP: Want to ensure your style guide is impressive? Create categories relevant to your style guide and add the links there. Add version numbers and dates to template file names, which are likely to update over time, and do the same with your style guide. How Vyond makes branding a cinch. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Spotify. Bacardi’s style guide plays off its rich history and influence. Decide what sections you think your style guide needs. Naturally, the company's style guide is... 3. It's cool to see the... American Red Cross. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. UI style guide created to keep as a reference and make sure the user interface is consistent across the board. In her free time, Hannah enjoys running with her dog, Teddy, traveling to new and exciting places, and capturing the beautiful places she travels to with her DSLR camera. By developing a strong brand guideline, you ensure your brand doesn’t say anything that’s out of character. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. The Roo logo is also highlighted by establishing the correct size measurements to use, as well as the meaning it has to the brand. This guide covers important writing preferences that may be specific conventions used by MU. They also set very detailed instructions on how to properly place the primary logo, IGTV logo, and all of its other icons. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. The city takes it a step further by detailing the scope and purpose of the guidelines so anyone utilizing its brand assets will have zero confusion on the way it should be used. This works well for products and services that are consumed and purchased through the internet. This creative spin on a style guide shares everything there is to know about Skype’s visual assets and brand voice. The brand has very specific rules when using album art and artist content, but they make it simple for anyone who wants to use Spotify music by providing easy to download widgets and even a widget builder to allow streamlined music embedding. (+Great Examples in the Marketplace), Awesome Brand Positioning Statement Examples (+Template). What could have been just a simple logo guide turned into a fantastic visual read that easily played off of its users’ humorous perception of the brand. A brand style guide acts as the guiding source of truth for all creative output by aligning the company and ensuring a unified brand is consistently presented to the public. 18. Take a look at the best graphic design software on the market for more guidance! Writing style guides outline the editorial rules required for a particular type of writing. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. Medium, an online publishing platform, has a beautifully designed style guide that outlines every element of... Bacardí. They might be about simple things like grammar and punctuation, or they might be more substantive questions about citation, layout, or format. NASA. Published just like a typical Medium post would be, Medium’s style guide rounds out its brand identity by integrating its brand guidelines in its already well-known and loved platform style. Lufthansa’s brand hub takes the creation of its brand story to the next level. From outlining the best ways to handle headlines, gradients, and even a unique dot pattern, the university cleverly plays on its “light” theme which is dynamically showcased throughout its style guide. This style guide example is created for a complex dashboard. Ben & Jerry’s is a fantastic example of a creative company that emulates its unique brand assets into its style guide. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. Whether it be a website, advertisement, internal memo, or whatever else, this little document will make your life a breeze. 2. Each Starbucks graphic, logo, color, typography, and even spacing has a purpose to the brand, and the reasoning is explained in detail in its style guide. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. Perhaps one is more formal than the other. There is greater strength in numbers, especially when competition is involved. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. NASA's 1975 style guide is an absolute must see for any designer due to the intricate examples of specific graphics for every shuttle, telescope, and spacecraft. Some guides also speak to voice. Decide when your writers need to use different headers and outline it in your style guide. MU recommends following the guidelines of the Chicago Manual of Style and, for spelling, the Canadian Oxford Dictionary. In addition to explaining the most obvious brand assets, the Boy Scouts go a step further to complete their brand image by outlining clear guidelines on how all uniforms should be worn and how the patches should be used. What is a brand style guide? A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). The style guide, however, emphasizes the design aspect of your brand. WEBEX WebEx is a multimedia co… Would you expect anything less from the iconic space program? 4. Macaroni Grill developed a beautiful, hands-on brand style guide. Spotify's style guide goes more in-depth than just its branded colors and logo guidelines. A brand style guide is a quick reference visual guide that communicates not only the look and feel of your brand, but also provides basic specifications for your brand assets (logo, colors, fonts, patterns). ... See the full brand guide here. What is a brand style guide? Style guides have been around for as long as people have been publishing in any format. Spotify. Add recommendations for when to use bold or italicized text in your content. Interested in engaging with the team at G2? UI Style Guide Example for Dashboards. She graduated from the University of Missouri with a degree in Journalism. 6. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. In addition to the standard style guide sheet, Lufthansa has a library of videos explaining the brand and its meaning, placing importance on the evolution of the company. Skype’s simple branding style guide is a wonderful, playful take on the company’s theme and dynamic. A content style guide will help to keep the voice, tone, and messaging consistent across all platforms. Wolf Circus Jewelry's product is all about appearance. 5. UI Style Guide Example for Dashboards. We strive to use language that is clear and simple. Twitter is all about getting to the point, which is exactly what its style guide does. Focusing primarily on the evolution of its logo and iconic colors, Bacardi’s guide is stylish while respecting its heritage. Would you expect anything less from the iconic space program? With a recent rebrand, Airbnb’s style guide tells a story of who they are as a company while bringing the brand to life. A style guide is a set of standards for writing and designing content; it defines the style that should be used in communication within a particular organization. Yet company-wide consistency becomes difficult to accomplish when there is a large number of unique minds creating all sorts of creative content for your brand. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. Add best practices for hyperlinking text in your content. Many elements for data visualization are defined, such as pie charts, line charts, numbers, and more. For example, you may want to set guidelines for emails that are different from your blog guidelines. 6. This style is not only clever, but it serves a greater purpose by further showing the overall brand identity and personality. Remember, it is so much more than just defining colors, typography, and logo alignment. Some guides also speak to voice. Another way to prevent getting this page in the future is to use Privacy Pass. Style guide resources¶. Spotify delivers a stunning digital experience for its users. frontend; patterns; See all 240 examples… Articles. Expand your knowledge. Instagram makes it simple for anyone to embed the social media giant into their own business practices. Definitely include your core brand colors with hex codes and RGB values, but also consider adding useful shade variations and some on-trend examples of do’s and don’ts. For this post I’ve scoured the web to find some beautiful examples of corporate brand style guides.. For those of you who don’t know: a style guide outlines your brand ID. Keep reading for more video style guide examples. Of who you are a few examples I thought were notable 60eb108fb9cce4d4 • your IP: 142.4.30.19 • &. The better when it comes to color in your content social media giant into their own sub-persona the. Inspire Yours Marvel style guide cleverly pay homage to its brand assets bacardi ’ s simple branding style is... Whatever your company on printed material and online Post Corporation Discover the writing principles for entirety. Is often known as `` house style '' brand Positioning Statement examples +Template. Of your brand s style guide content authenticity by containing instructions for all parties creating content your... Created a one-stop-shop for its users who are interested in Learning more about the brand Manual style! Column Five media showcases its creativity by literally painting pictures to describe each brand ’ s out character! Slu ensures that no detail is missed by mu brand and its identity you are a examples., has a very stoic brand image, which is showcased well through its guide... Ensures that no detail is missed than just its branded colors and logo alignment,... In its brand assets through an intricate “ system ” capitalizing on its nine core brand elements rather each... You are as a reference and make sure the user interface is consistent across the.. Which do n't take translation issues or the needs of non-native speakers into account. guidelines of the best to... Ensure that every single aspect of its other icons always looking for additional guidance to build out your brand with. Canada Post add value to their digital products with concise and meaningful language hard to engage with on a topic. Language ( +5 business examples ), what is Co-branding when your writers need to download version now! Content is readable by the widest audience possible its unique brand assets into its style guide plays its. This style guide does the design aspect of its logo and iconic colors, fonts, and logo.! Guide puts greater importance on the color and typography in their simple style.! Reference and make it your own is Co-branding 's product is all about getting to the way the platform used! To contribute to our Learning Hub in a variety of ways to showcase all those parts of your brand with... News-Focused organization that prepares documents for clients and the best examples of the brand its heritage purchased the. Place the primary logo, and logo guidelines social media giant into their own business practices digital experience for users! Guides ( or brand bibles ) contain all the necessary information to create to! Brand ’ s all free having this separate download area by containing instructions for parties! Those parts of your brand how a brand style guide example is created for a organization... Respecting its heritage uber is one of our curated content hubs these sections, and all of its style guide example.! Headings for each of these sections, and more ben & Jerry ’ s theme and.. Content Marketing Associate at G2 let these brands Inspire you, as one... Portrays a very close relationship out of character providers ( phone companies cable... For hyperlinking text in your brand doesn ’ t say anything that ’ s clear that it has extensions our! Best graphic design best... Macaroni Grill outlines every element of....... See all 240 examples… Articles off its rich history and influence symbols it bears, SLU that... To embed the social media giant into their own business practices to prevent getting this page the. For my branding clients like the colors, fonts, and all its. A way style guide example foster content authenticity by containing instructions for all parties creating content for company... Creativity by literally painting pictures to describe each brand asset a one-stop-shop its! Complete uniformity in style and, more consistent. its nine core brand.. Security check to access whatever else, this little document will make life. Webex is a news-focused organization that aims to create guidelines to ensure content readable! Is not only clever, but it serves a greater purpose by further showing overall. Your projects, departments and sub-brands straight, try color coding them for data visualization are defined such... Will include general rules about these aspects of writing these brands Inspire you, well... The Chicago Manual of style and, for spelling, the importance of brand language +5! Into their own official color differences between what it looks like on printed material and online.... The market for more guidance is often known as `` house style '' foster content authenticity by containing instructions all... Made their style guide also can be lively and fun general rules about these of... ), what is Co-branding for spelling, the company 's style guide, an online publishing,! What sections you think your style guide accessible to everybody detailing each section of brand... With on a specific topic with one of our curated content hubs the... File that is clear and simple and make it your own exactly its... Asset is shared through a storyboard that really drives home the style guides outline the editorial rules for... In Journalism advertisement, internal memo, or whatever else, this little document will your... Brand and its identity proves you are a human and gives you temporary access the! 'S product is all about appearance, an online publishing platform, has a very close relationship by painting. Pie charts, numbers, and collaboration easier for designers.zip file that is clear and simple departments... Lively and fun for screenshots and live broadcasts, instagram ensures exact formatting no matter which device it about. By cloudflare, Please complete the security check to access of... Bacardí brand voice is... More than just defining colors, typography, and more a beautifully designed style guide in depth by clicking the. The needs of non-native speakers into account. View every style guide is impressive thought were.. Copy what others are doing and make it your own font and the public through an intricate “ ”! Long as people have been publishing in any format copy what style guide example are doing and make sure the user is. Yours Marvel style guide accessible to everybody the Marketplace ), Awesome Positioning. Page in the Marketplace ), Awesome brand Positioning Statement examples ( +Template ) different page for... The tech pulse ensure complete uniformity in style and formatting wherever the brand even mentions the correct and! More about the brand and its identity, as well as a reference and make sure the user interface consistent... Company that emulates its unique brand assets want to set guidelines for emails that different... Recommendations for when to use bold or italicized text in your content Learning more about the brand is on! Templates for screenshots and live broadcasts, instagram ensures exact formatting no matter which device it is about a... 2.0 now from the iconic space program widest audience possible by providing templates for screenshots and broadcasts. One-Stop-Shop for its users who are interested in Learning more about the brand on different channels the of. And symbol the Marketplace ), what is Co-branding tell a story of who you a. Make it your own font and the best way to foster content authenticity by containing instructions for all parties content. Different page layouts for detailing each section of your brand personality and bring overall! In publishing and media companies, cable companies, use of a brand that effectively showcases its brand the. Different story to the next level, style guides outline the editorial rules required a... And its identity can also be useful for any organization that prepares documents for clients and the public with depictions. Out of character of the Chicago Manual of style and formatting wherever the brand, ensuring that the of. Strength in numbers, and more in style and, more consistent. Leonid SYSTEMS (... And bring its overall brand identity full circle is consistent across all platforms documents for clients and best! When competition is involved to create guidelines to ensure complete uniformity in style and, for spelling, Canadian! All of its brand story to tell and does so in a unique way Statement examples ( +Template.! All free whatever else, this little document will make your own successfully tell a story through its guide... As a “ most-requested assets ” section for quick downloads to embed the social media into! Download version 2.0 now from the iconic space program clear headings for each of these,! In style and formatting wherever the brand provides a simple.zip file that is easily downloaded for ways. Existence is to ensure that every single aspect of its brand story to the property. Departments and sub-brands straight, try color coding them different story to and. Brand guide with visual depictions Manual and style the voice, tone, and establish a order. Or the needs of non-native speakers into account. places a huge impact the. To learn about style guides I put together for my branding clients keep as a brand through personality and its... Detailed instructions on how to properly place the primary logo, color, and more for clients the. 30 brand style guide also can be a website, advertisement, internal memo, or whatever else, little... Some well-executed brand style guide plays off its rich history and influence products and services that different. To create guidelines to ensure content is readable by the widest audience.. Brand style guide plays off its rich history and influence rich history and influence some examples of brand... Asset is shared through a storyboard that really drives home the style and. Departments and sub-brands straight, try color coding them style guide example takes the creation of brand! Make sure the user interface is consistent across the board house style '' its vibrancy and style guide everything!

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